Thank you for stopping by!

So you want to know the longer story?  Okay, then 🙂

In my past life I was a county health inspector – you know the kind, where restaurant scores and inspection notes were sensationalized for ratings…but I digress.  Yeah, that kind of health inspector, except I mostly inspected septic systems.  Ewwww, right?

Not for me…getting paid to play in the dirt was awesome! To be fair, though, it was mostly inspecting the construction of the system before it was in use.

I loved meeting ordinary people who had no clue about the regulation process, educating them on the purpose behind the regulations and being their advocate to make sure their septic system was designed and constructed correctly and in compliance.

Being the Program Coordinator for many years, I made sure every aspect of the program ran smoothly, trained other inspectors, creatively solved difficult situations while adhering to the regulatory process and diffusing difficult conversations with property owners who were angry just having to deal with us.

I understood their point of view, that from a regulatory perspective, I essentially told them what to do on their property, when it had to be done by and how much it was going to cost.

As you can imagine, that didn’t always make me popular.

In this technical-oriented job I also did a lot of writing – land development proposal recommendations and presentations to elected officials, grant application and report writing to funding agencies, and educational materials for the public.  But even in college, I loved the researching and writing required for my Chemistry Minor.

I’m a natural writer, educator and innovative problem solver, and I thrive on finding win-win solutions, so from that perspective, I loved my job.  But, it wasn’t always easy and I know my personal relationships suffered.

Along the way, I discovered a fun and memorable way to apply personality styles to improve relationships – both personal and professional.  Getting certified as a trainer,   I began putting my skills into practice, recognizing peoples’ personality styles and communicating in their ‘language’.

It was amazing and rewarding to see people’s resistance melt, and you know what?  Those difficult conversations weren’t so difficult after all. They actually became fun!

And my writing improved immensely, too.

But being in that position you really have to develop thick skin because people don’t like the ‘regulator’ person, even if you are trying to enforce regulations and be their advocate at the same time.  So, after 20 years, it was time to switch gears and step into the regulatory consulting role.

When the buy local produce movement gathered steam with the USDA Know Your Farmer, Know Your Food Initiative in 2009, I put my regulatory knowledge to use in consulting, educating and writing about food safety regulations and practices, bridging the gap between on-farm good agricultural practices and retail food regulations.

I’m happier.  I’m still the educator, and advocate, problem solver and solution provider, but without the regulator/enforcer hat.  That is a win-win for me!

So now I help busy people in the local foods, produce food safety and public health spaces who need copywriting, consulting and training support so they can confidently get on with serving the people they were meant to serve.

Pam

Pam offers experienced, professional, freelance B2B copywriter, consultant and trainer services primarily on produce safety, local foods, and public health topics.  She writes all forms of B2B content on other topics, too, and helps clients develop a content strategy to meet their goals. She also writes on

happyrealwomen.com

The post My Story… appeared first on Happy People Enterprises.

13 Top Menu Trends Grounded in Agriculture [Infographic]

Earlier this year, the National Restaurant Association put out a report on What’s Hot for 2016 for menu items.  This is an annual report which is intended to give insight to consumer’s food and menu preferences for the upcoming year – in this case, 2016.   These results will drive menu planning, meal creativity…and purchasing requirements!

The list features 192 items total, in various categories such as: food, beverages (alcoholic and non-alcoholic), kid’s meals, ingredients, preparation methods and the moer.

When reviewing the list, I noticed there were quite a few items that were ‘grounded in agriculture’, but some items I thought would be high on the list, weren’t – heirloom tomatoes, for example are #93, while heirloom apples are #26.

So I decided to compile a list of menu trends ‘grounded in agriculture’ – meaning, they start at the farm, and included grains and meats (in honor of my son-in-law’s family!), and a category I called Farm Legacy.

It is interesting to look at predicted restaurant menu trends for 2016 and where my own family’s food trends match.

This list reminds anyone working in the food growing, raising, or distribution sectors that the local food movement is still top of mind for consumers.  They want to feel good about the food they’re eating, and support local agriculture, businesses and local economies at the same time.

Useful for Marketing Purposes, Too!

Put this information to use in your marketing channels (website, print, blog or other channels).  Whether you are growing or raising the foods listed on the infographic or are the food distributor, help your customers recognize your part in the local food movement.  AND provide them marketing materials they can use to show their consumers they support it too!

Think About Your Marketing

If your various marketing channels can’t clearly help your customers see your connections to these menu trends, you have a profit gap that needs to be closed.

If you need help with your marketing copy, or would like ideas on how to use this information to maximize your marketing efforts,  contact Pam for a free consultation.

P.S. If you would like a free, printable version of this 13 Top Menu Trends Grounded in Agriculture [Infographic], plus 4 tips for using these in your marketing copy, fill in the form below.

Pam

Pam offers experienced, professional, freelance B2B copywriter, consultant and trainer services primarily on produce safety, local foods, and public health topics.  She writes all forms of B2B content on other topics, too, and helps clients develop a content strategy to meet their goals. She also writes on

happyrealwomen.com

The post 13 Top Menu Trends Grounded in Agriculture [Infographic] appeared first on Happy People Enterprises.